Circuit’s OOH (out-of-home) advertising campaigns offer a unique avenue for brands to connect with consumers. With eye-catching electric vehicles, Circuit creates high-impact activations and delivers memorable brand experiences directly to localized target audiences. 

In the summer of 2024, Circuit partnered with Costa Eyewear to deliver a high-impact experiential advertising campaign across several California beach towns, including Huntington Beach, Long Beach, Santa Monica, and Pacific Beach. The campaign leveraged Circuit’s electric vehicle fleet as mobile billboards, bringing Costa’s brand message directly to these coastal destinations, where sun care is most relevant.

Wrapped in Costa's bold branding, Circuit vehicles served as more than just outdoor media—they became moving brand ambassadors, blending mobility with engagement. Our driver ambassadors, sporting Costa sunglasses, played a key role in the activation. As they provided free rides, they shared the Costa story with passengers, promoting the brand and directing them to nearby retailers.  The creative included a QR code, so even passersby could learn more about the brand and where to purchase nearby.

This experiential campaign authentically connected with beach communities, demonstrating how Costa embodies coastal culture. The combination of sustainable transportation and engaging brand experiences ensured that Costa’s message was relevant to the consumer's environment, and stood out in a memorable way. 

If you’re looking for your next OOH advertising campaign, contact our team here.  Advertising with Circuit helps us provide 100% electric microtransit services specializing in what we like to call Community Mobility. Operating in 40+ locations across 8 states, we’re on a mission to support and connect communities nationwide sustainably, affordably, and conveniently.